Elian Swaab

Sales (Management) Trainer

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Previous Occupations

Account Manager, Key Account Manager, International Sales Manager, Sales Director

Industry Experience

Document Solutions, Telecom, ICT, Hospitality, Sports, FMCG



Elian has over 20 years of sales (management) experience within both international corporate organizations and medium-sized SMEs. Having worked in highly competitive markets, Elian knows better than anyone what competencies are needed for successful selling. During the years he was responsible for managing sales teams, Elian found that coaching and training team members came naturally to him. Thus, he was able to impart the right sales skills to sellers. Joining Sales Improvement Group was a logical step in that regard. Clients appreciate Elian for his enthusiasm, sharp observations, and analyses, allowing him to help commercial employees grow in their roles.


My goal is to maximize the potential of individuals and organizations in the commercial field. By positively challenging employees and holding up a mirror to them, they develop and can thus add more value to the organization they work for. Professional people, more business!