Standing at trade shows is like a sport. It's a collection of potential customers. Unfortunately, these potential customers often walk by unnoticed, or time is spent on the wrong people. In the success at trade shows training, you develop the right methodology to give a brief professional presentation of your company.
With a powerful and professional presentation, you will quickly gain maximum interest from trade show visitors. We also teach you how to deal with resistance. Of course, you will also learn how to demonstrate your products or services in the right way, tailored to the interests of your audience. As an extra, we provide interesting practical tips on booth setup, materials, and behavior at the trade show.
This training provides excellent skills for anyone who (regularly) participates in trade shows. Whether you are selling at a trade show or trying to interest potential customers for a follow-up appointment, after this training, you will achieve more success from participating in a trade show.
Do you want more information on how the Success at Trade Shows training would fit into your company? Do your employees, or yourself, regularly attend trade shows, but it's not yielding enough results? Our sales trainers are happy to tell you how to generate more appointments and ultimately contracts. Feel free to contact us with any questions.