Sales Improver

  088 77 22 352
  E-mail Pieter-Bas
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Previous Occupations

Entrepreneur, CCO / Commercial Director, Interim COO, Sales Director, Business Development Manager, Sales Manager, Interim Commercial Manager

Industry Experience

Professional services, graphic & IT outsourcing, media & advertising, tech start-up & tech-scale-up, real estate

Background

Pieter-Bas is an entrepreneurial sales and growth professional with over 25 years of commercial and entrepreneurial experience. Throughout his career, he has built organizations from the ground up and helped realize growth, professionalize commercial teams, and create more structure, focus, and results. He has extensive experience with international growth and leading commercial organizations and sales teams in multiple countries across Europe, America, and Asia. As a result, he understands not only the commercial dynamics of different markets, but also the challenges that arise when organizations grow rapidly and scale internationally. In addition to commercial end responsibility, Pieter-Bas has also gained experience as an Interim COO, with a focus on managing growth, optimizing processes, and creating more structure, collaboration, and predictability within organizations. Especially during growth phases, he knows how to help organizations combine commercial strength with calm, overview, and execution power. His strength lies in quickly understanding organizations, recognizing commercial opportunities, and getting people moving. Pieter-Bas combines strategic insight with a pragmatic approach and knows better than anyone how important energy, leadership, and ownership are within commercial organizations. Through his broad experience as both an entrepreneur and a senior commercial executive, he understands both the dynamics of boardrooms and the daily reality of sales teams. He is known for his sharp analyses, creative solutions, and direct communication style. No thick reports that disappear into a drawer, but concrete improvements that become visible in behavior, cooperation, and commercial results. With his enthusiasm, commercial intuition, and ability to bring people along, he helps organizations not only sell better, but especially to do business stronger, smarter, and more scalably.

Ambition

My passion is helping organizations maximize their commercial potential. Not by simply advising, but by building together, improving together, and creating momentum together. Pieter-Bas gets energy from change, growth, and developing commercial teams that achieve results with confidence, structure, and decisiveness. His goal is to make organizations commercially stronger, more energetic, and better prepared for the future.