Challenge Alius (Eersel):
Had to act quickly when the solar panel boom collapsed and the commercial foundation came under pressure.
Following the market correction in the solar panel industry, Alius faced a fundamental repositioning challenge: shifting from simply responding to market demand to proactively focusing on high-potential market segments. There was a need for a new commercial strategy, greater focus in market development, and stronger alignment between marketing and sales.
Together with Sales Improvement Group, Alius developed a renewed commercial strategy, translated into concrete sales plans for each market segment. A clear sales funnel was implemented in which marketing and sales structurally reinforce one another. A new commercial dashboard consolidated management information, actions, and progress tracking into one overview. In addition, the commercial team was trained in the skills and routines needed to operate more effectively and decisively in the market.
Maurice Smits guided the improvement program, while Pieter Melters delivered the training sessions.
The commercial organization has visibly professionalized: with greater focus, improved management, and tighter execution. This resulted in growth within the selected market segments as well as improved conversion rates throughout the entire sales funnel.
How can I attract new customers? Where can I find the potential target audience for my product or service? What should be my plan of action in this regard? If you provide your contact details here, we will get in touch with you, allowing you to decide whether you wish to proceed to the next step.
