Challenge Van de Kraats Poultry Specialties:
From growth challenges to sustainable structure and performance improvement
Van de Kraats Poultry Specialties is a family-owned business that has been dedicated for many years to delivering high-quality poultry products. With a strong focus on craftsmanship, quality, and customer orientation, Van de Kraats has grown into a reliable partner for its customers in both retail and foodservice.
In recent years, Van de Kraats Poultry Specialties experienced explosive growth. A positive development, but this rapid expansion also brought significant challenges. The organization became unbalanced, and the internal structure could no longer adequately support the pace of growth. This raised an important question: How do we realign our organization and ensure that we continue to deliver lasting value to our customers?
"Together with Sales Improvement Group, we embarked on an intensive program guided by Ewout den Hartog and Léon Heijneman. They held up a critical mirror to us. We realized that our ambitions were too modest and learned how to bring focus and structure into our business. This program not only provided insight into our cost structure and improved our margins, but also laid out a clear growth path for the future."
"Thanks to this collaboration, we now have clarity and peace of mind within the organization—especially for me as the owner. We gained greater insight and transparency, which led to a remarkable—and necessary—improvement in our results. I wholeheartedly recommend any company facing similar challenges to go through this thorough program with Sales Improvement Group. Their expertise and pleasant way of working make them an exceptionally valuable partner!"
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