PcP Gratings Ltd, part of the international PcP Corporation A/S, is a market leader in high-quality grating systems, stair treads, handrailing, ladders, and structural steel solutions for construction, offshore, and infrastructure sectors. Known for engineering excellence and customer-focused solutions, PcP combines safety, sustainability, and efficiency across its operations in the UK & Ireland.

The Challenge

By late 2024, PcP faced a perfect storm: a sharp decline in previously resilient sectors, increased overheads from a newly refurbished factory, and a sales approach that was reactive and product-centric. Marketing lacked segmentation and clarity, leaving teams without direction or ownership. The company needed a fundamental commercial transformation—fast!

The Solution

In February 2025, PcP partnered with Sales Improvement Group to redefine its commercial strategy. SIG delivered an intensive four-month program that went far beyond traditional training. Their approach was relentless, adaptive, and results-driven, challenging PcP’s mindset and embedding a new way of working.

Key achievements included:

• Clear Commercial Strategy built around Market Product Combinations (MPCs) for sharper market focus.
• Transition from a technical, product-led approach to a customer solution-driven model.
• Embedding customer intimacy as a core principle.
• Empowering teams to actively engage the market, build relationships, and take full commercial ownership.

What many companies achieve in two years, Sales Improvement Group helped PcP accomplish in just four months.

The Impact

Seven months later, the results speak for themselves:

• A cultural shift toward proactive, collaborative, and customer-focused operations.
• A commercial framework that drives measurable growth and continuous improvement.
• A strong, ongoing partnership with Sales Improvement Group, ensuring sustained development and success.

PcP now operates with the same rigor and discipline as its ISO standards—always evolving, never standing still.

Client Testimonial

“Sales Improvement Group didn’t just train us—they transformed us. Their energy, expertise, and adaptability were exceptional. We achieved in months what others take years to accomplish. Sales Improvement Group is now part of our DNA.”
Peter Webster
Managing Director, PcP Gratings Ltd

Why Sales Improvement Group?

Because transformation isn’t about theory—it’s about results. Sales Improvement Group delivers speed, clarity, and impact, turning challenges into growth opportunities.