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- Bas Fockens
Entrepreneur, Commercial Director, Sales Manager, New Business Manager, Account Manager.
IT, Manufacturing, Wholesale, Transport & Logistics, Professional Services, Retail.
Bas is an entrepreneurial manager with a sharp eye for commercial opportunities and the ability to reduce complexity to clear, decisive choices. Through his own entrepreneurial journey, he has experienced firsthand what it takes to achieve sustainable commercial growth: a clear direction, consistent execution, and teams that understand how their contributions drive results.
With over twenty years of experience in senior commercial leadership roles as well as building his own business, Bas has helped organizations grow faster and more effectively by closely aligning marketing and sales. He understands how essential it is for positioning, customer profiles, value propositions, and sales execution to form one coherent and recognizable route to the customer.
His style is pragmatic, direct, and results-driven. Bas works from practical experience, as a founder, a leader, and a commercial professional. As a Sales Improver, he supports executive teams in structuring their commercial organizations, strengthening leadership, and establishing a market approach that is logical, clear, and effective - from strategy through to day-to-day execution.
My ambition is to help organizations fully unlock their commercial potential by realigning strategy, behavior, and execution. I bring clarity to the commercial direction: who you serve, how you differentiate, and which activities drive revenue and margin. No theoretical plans, but practical tools that immediately create focus, direction, and momentum within the commercial organization.
What drives me is the moment when teams regain control, leadership recovers oversight, and results visibly improve.