Senior Account Manager, Commercial Manager, People Manager, Franchise Manager, Director of Operations.
Business and Financial Services, Software & Consultancy, ICT, (Semi-)Public Sector, Hospitality.

Hospitality is in Auke’s DNA, which is clearly reflected in the way she builds and maintains relationships with our clients. Throughout her career, she has held a wide range of commercial roles across multiple organizations and industries, giving her a strong understanding of the challenges professionals face in day-to-day practice. As a trainer and coach, Auke makes a positive and tangible impact, delivering results that are immediately visible. She is highly approachable and equips sales professionals with the right skills to perform more effectively and confidently.
Bringing out the best in people and building genuine connections is my way of achieving success—both personally and professionally. I believe in truly listening, asking the right questions, and providing tailored solutions that fit the situation.
In my training sessions, I create a high-energy environment in which theory is combined with hands-on exercises, followed by personal coaching. Knowing that this approach consistently leads to stronger results and significant revenue growth for organizations gives me great satisfaction—every single time.